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Articles: 11 Results
The Magic Mirror of Exploration

In pictures: Molton Brown brings 'magic mirror' experience to London

Cosmetic brand Molton Brown has installed a 'Magic Mirror of Exploration' at its flagship store in London's Regent Street.

The activity took place within 10 Molton Brown stores across the country

In pictures: Molton Brown hosts personalised card experience for Mother's Day

Molton Brown offered consumers the chance to create their own personalised Mother's Day cards within its stores over the weekend

Lush Cosmetics' perfume installation is open until 24 March

Five 'scentsational' perfume activations

The use of scent is proving to be popular in many brand activations, but for perfumes it is key. We

Cadbury's festive truck tour has offered passers-by lots of chocolatey surprises

Five of the biggest Christmas activations in 2015

Cadbury, Coca-Cola and Lego feature in our round-up of some of the biggest festive activations this winter.

Cadbury has been dishing out chocolate treats to passers-by on its advent calendar truck tour

Five experiential events to watch next week

With Christmas Day just around the corner, next week sees the final flurry of festive activity from the likes of

The mirror installation transports participants to one of four chosen locations

Molton Brown's interactive mirror transports shoppers across the globe

Molton Brown has launched an interactive mirror installation within its Glasgow store, where people can experience the locations of Tahiti,

The 'Christmas Carriages' will mirror the scent of Molton Brown's festive collection

Molton Brown unveils scented 'Christmas carriages'

Molton Brown has revealed a five-car fleet of Christmas taxis, which will deliver a range of sensory experiences throughout the

Helen Edwards: The good and bad of Cadbury's brand association tendencies

Brand equity can thrive or wither depending on the choice of partner for a tie-up, as Cadbury's disparate relationships demonstrate.

Molton Brown; fragrance campaign by Fitch

Molton Brown makes fragrance debut

Molton Brown, the premium beauty brand, is launching its first ever fragrance, debuting in Harrods.

The Body Shop has an extensive nationwide chain of stores

Sector Insight: Beauty retailing

Discounts and unchanging consumer habits have helped beauty retailers weather the recession without suffering major losses.